Dr.MalikaKaladha

We started from a simple belief: that trust is built through clarity. In the world of dermatology, credibility, care, and calm communication matter just as much as expertise. This project focused on translating professional knowledge into content that feels approachable, informative, and visually clear, without losing its sense of authority. Through thoughtful content formats and visual direction, the goal was to create pieces that feel reassuring, educational, and easy to engage with, allowing medical information to exist comfortably within a digital and social media space. Involvement: I supported the planning and execution of ongoing social media campaigns for the client, working closely with the broader marketing team. My contributions included editing short-form video content, developing content and carousel ideas, and designing visual covers to ensure clarity and visual consistency across posts. I also participated in monthly performance reporting, synthesizing content insights to help inform future content direction and campaign planning. Alongside creative execution, I helped build reusable content templates and carousel layouts to support smoother workflows and operational consistency.