LEWKIN Creative Collaborations (Content in Progress.)

This collaboration began through direct outreach and a shared interest in visual storytelling. After connecting with LEWKIN’s PR team, we aligned on a creative direction that felt natural to both my personal style and the brand’s aesthetic. The focus of the collaboration was to create short-form video content that integrates LEWKIN pieces into everyday styling and movement, allowing the clothing to feel lived-in, expressive, and authentic rather than staged. The project reflects my interest in fashion-led storytelling and how personal style can function as a quiet but effective form of brand communication. Involvement I led the creative direction for both videos, including outfit styling, visual planning, and content execution. The work focused on presenting the garments in a way that feels natural and aligned with my personal aesthetic, emphasizing movement, texture, and how the pieces integrate into everyday wear.