Building a Sustainable IG System for an Agency

Designed a lean, research-led Instagram content system for a marketing agency to strengthen positioning, client visibility, and inbound trust — without increasing production load. The project focused on translating visual benchmarks and platform behavior into a sustainable posting structure. Rather than chasing trends or opinion-led content, the strategy prioritizes proof, process, and clarity, positioning Instagram as a curated storefront rather than a high-volume channel. The outcome is a scalable system that balances aesthetics, strategy, and operational reality, allowing the agency to stay consistent while remaining client-first.