River Valley Walk Campaign
(2025)
Description
Developed and launched a walk-inspired mini campaign that highlighted the café’s proximity to Edmonton’s scenic River Valley. Designed signage and crafted storytelling prompts to encourage take-out drinks + outdoor exploration. Resulted in increased story mentions and positioned the café as part of local weekend routines.
Services
Campaign Strategy
, Community Engagement
, Visual Storytelling
Credits
@Felice Cafe Yeg
