SKIMS × Nike (Notes on a cultural collaboration)

This independent case study examines the SKIMS × Nike collaboration as a meeting point between comfort, performance, and cultural relevance. Rather than treating the partnership as a simple co-branded launch, this analysis looks at how both brands extend their existing identities through shared values around body awareness, functionality, and modern femininity. The collaboration offers an interesting lens into how brand partnerships can feel intuitive rather than transactional, reinforcing emotional connection through visual language, casting, and narrative consistency.